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Green is the new Black – 5 Simple Rules of Green Marketing

Green is the new Black – 5 Simple Rules of Green Marketing

When it comes to shining the spotlight on specific sustainability issues, NGOs and consumer groups will target the most respected and trusted brands in the world. It is the reason why Home Depot was targeted for sustainable harvested wood, Nike for child labor practices, McDonalds for obesity, and why Coke is similarly a target for [...]

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Defining Corporate Social Responsibility (CSR) and Sustainability Reporting

Defining Corporate Social Responsibility (CSR) and Sustainability Reporting

CSR continues to gain awareness and attention with executives, investors, media, and consumers. However, organisations vary widely in how they define and perceive CSR, and even more widely in how they approach it. There are broad and substantial philosophic, economic, and political elements to the debate, but for practical purposes, the generally accepted definition is [...]

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CSR Strategy and Management

CSR Strategy and Management

Sustainability reporting: An ongoing conversation with stakeholders Effective sustainability reporting begins with a conversation and common sense. Sustainability reporting has moved from the optional to the essential. Given the social, environmental and economic challenges facing global business and society today, stakeholders are demanding detailed information on organisations’ sustainability performance. In response to this, sustainability reporting [...]

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Corporate Social Responsibility – The real issue at hand

Corporate Social Responsibility – The real issue at hand

Corporate Responsibility (CR) is increasingly becoming a boardroom issue. This is because CR changes over time and companies learn more about their responsibilities and how to address them as they go along. The question is why corporates should consider CR. Because it is valuable. A solid business case exists with CR having a positive impact [...]

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Corporate Social Responsibility – Starting from Scratch

Different organisations attach different meanings to Corporate Social Responsibility (CSR). However, in most corporate discussions, corporate responsibility is applied to three areas, namely economic, environmental and social development. Corporate social responsibility translates into a single goal of doing business profitably, sustainably and ethically. Economic responsibility simply refers to the profit-making business of the company. However, [...]

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Corporate Responsibility – A Social Responsibility – Whose?

Often CSR (corporate social responsibility) is defined as a voluntary activity – over and above that what is required by legislation – by which companies deliver benefits to society either through good business practice or pure philanthropy. The argument that CSR should be adopted on a voluntary basis is disingenuous. It ignores a whole raft [...]

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Bringing Concrete Expression to Corporate Responsibility: The Fundamental Role of Sustainability Reporting

Companies looking for a quick fix to vexing corporate responsibility woes, might find themselves in should look elsewhere. There is no single activity that will form the basis for a corporate responsibility (CR) strategy. Instead, an effective CR strategy requires a pairing of meaningful stakeholder engagement and an effective internal management system. Such a system [...]

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Business Strategies for Sustainability: A proposed framework towards corporate citizenship

The concept of sustainable development has received growing recognition. Yet, it is a new idea for many business executives. For most, the concept remains abstract and theoretical. If sustainable development is to achieve its potential, it must be integrated into the planning and measurement systems of business enterprises. And for that to happen, the concept [...]

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Bringing Concrete Expression to Corporate Responsibility: The Fundamental Role of Sustainability Reporting

Companies looking for a quick fix to vexing corporate responsibility woes, might find themselves in should look elsewhere. There is no single activity that will form the basis for a corporate responsibility (CR) strategy. Instead, an effective CR strategy requires a pairing of meaningful stakeholder engagement and an effective internal management system. Such a system [...]

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Best Practice in Sustainability Reporting

Taking the lead from your CSR (Corporate Social Responsibility Strategy) An introduction and overview of the reporting process: This section provides a short introduction and overview of the strategy setting and reporting process. Step 1 – Assess your current Sustainability PositionDiscover what you are already doing. Look at all areas of your CSR performance and [...]

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